Q1 ____________ is not one of the situational factors which affect consumers either consciously or unconsciously when making attempt to purchase a product or brand.
Produ ct knowledge
Q2 When a thirsty consumer sees an advert for coca cola drink, the advert is referred to as _______ in behavioural learning process.
Cue
Q3 __________ are the target market for home improvement centers, automobile parts stores and personal hygiene products
The middle classe s
Q4 ____________ are the most important consumer buying organization in any society.
Primary reference g roup
Q5 A product which a consumer either does not know about or knows about but does not consider buying under normal conditions is called_____________
Unsought product
Q6 ______________ is not one of the psychographic characteristics of consumers.
Status
Q7 In a consumer product market for durable goods, ____________is required because the customers lack loyalty for the brand and tend to quickly shift from one brand to another
an aggressive strategy
Q8 _____________ buy goods and services when they are needed and not at any other time.
Need based co nsumers
Q9 _____________ is the one who pays to consume the goods and services produced by a seller.
Consumer
Q10 ___________ is the easiest form of social media to keep in touch with friends, family, acquaintances and for marketers to promote their products and services and keep in touch with a network of customers
Faceboo k
Q11 ____________ is a method that enables Marketers develop and deliver more customized messages to increasingly smaller marketers on a regular basis
Narrowcasting
Q12 The Association for Consumer Research was founded in ______________
1969
Q13 _______________ consist of a variety of disguised tests which are designed to tap the underlying motives of individuals despite their unconscious rationalization.
Projective Techniq ues
Q14 _____________ usually analyzes the responses received.
The moderator
Q15 Which of the following is not one of the most frequently used attitude scales
Nominal Scale
Q16 ______________ is not a qualitative research method
Survey research
Q17 Qualitative research findings tend to be somewhat subjective because_________
sample sizes are generally small
Q18 __________________ is not a research method used in quantitative research
Projective techniqu es
Q19 _______________involves the doubt or anxiety a consumer has after making a difficult or major purchase decision.
Post-Purchase d issonance
Q20 Which of the following costs may not be as a result of perceived risk by the consumer
Opportunity c ost
Q21 ____________ assumes that the consumer possesses enough expertise to determine which option maximizes their value, and therefore make their choices based on this
Rational choice theory
Q22 Brands that consumers have selected for consideration are known as the ___________
Evoked s et
Q23 Information generated by marketers and sales personnel is an example of
External information
Q24 The use of surveys or focus groups in identifying problems consumers face during the performance of a particular activity is known as_______________
Activity analysis
Q25 Firms normally try to play down the problem recognition generated by their competitors, consumer groups or government agencies through ___________
Suppressing problem recognition
Q26 Consumers who because they like to stay up-to-date on what is happening in the marketplace, engage in what is referred to as__________
On 􀳦?? g oing search
Q27 ______________ is the process by which we survey the environment for appropriate data to make a reasonable decision
Information searc h
Q28 As a consumer􀳦??s _________________shifts, s/he make purchases to adapt to the new environment.
frame of re ference
Q29 Which of the following is not causes or sources of problem recognition
Dissatisfacti on
Q30 ________________ is the primary or the first step in consumer decision making.
problem recognition
Q31 Magazine and newspaper publishers recognize the impact of _________by charging more for advertisement on the front, back and inside covers of magazines than for the inside magazine pages
Order effects
Q32 ___________________occurs when a marketer stresses the benefits to be gained by using a specific product
Positive fram ing
Q33 ____________ is an essential component of a communication plan, which calls for the placement of advertisement in the specific media, read, viewed or heard by each targeted audience.
Media Strategy
Q34 A publication in The Guardian Newspapers may make much impact on the readers than a publication in P.M News, this is due to its ______________
Authoritative source
Q35 _____________is not one of the psychological factors which influence people to change their minds or comply with attitude.
excess
Q36 __________________ is the attitudes develop towards products simply because they provide pleasure or pain.
Utilitarian function
Q37 Attitude that we form to protect us from external threats or internal feelings is
called_________________
Ego- defensive function
Q38 ___________________ developed the functional theory of attitudes to explain how attitudes facilitate social behaviour
Daniel Katz
Q39 _____________ is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object.
Attitude
Q40 Which of the following is not a barrier to communication
Q41 Which of the stages in communication process is credibility essential
Message initiator
Q42 Finger tapping, frown and facial expression are examples of _______________
Feedback
Q43 A Message is verbal when it is _______________________
spoken
Q44 Which of the following medium is not classified as Mass Media _____________
Telepho ne
Q45 A conversation between a sales person and a customer can be regarded as
Interperson al
Q46 Which of the following may not be regarded as an unintended audience who is exposed to message not meant for him/her by the sender_____________
targeted prospect
Q47 Which of the following is not an example of intermediary audiences ___________
Suppliers
Q48 __________________ is the initiator of the communication which can be either formal or an informal source
Sender
Q49 Which of the following are the essential components of communication
Sender, receiver, medium, message and feedback
Q50 There are _____________basic components of communication.
Five
Q51 All of the following except _____________are not one of the universally accepted business ethical values
good, bad and wrong
Q52 Consumer Psychology can be described as ________________________
a discipline which studies how human􀳦??s thoughts, beliefs, feeling and perception influence the way they buy and relate to goods and services
Q53 Which of the following provide the basic reason why consumer satisfaction may be difficult to measure
Satisf action depends on and is relative to the level of aspiration or expectation
Q54 Brand switchers are consumers in the segmented variable who are_____________
not involved with the product category or with particular bra nds
Q55 Routine brand buyers are consumers in the segmented variable who are____________
not highly involved with the product category but are involved with a particular brand in that categ ory
Q56 Consumers who are segmented into Brand loyalists are those_____________
who are highly involved both with the product category and with particular brands
Q57 Consumers who are segmented into Information seekers are those ____________
that are highly involved with a product category but who do not have a pre ferred brand
Q58 An example of the high-involvement medium through which marketers may promote his/her product is__________________
the world wid e web
Q59 Which of the following is not true about low-involvement consumers
They are active information seekers
Q60 High involvement purchases mean____________________
Consumers are willing to expend greater levels of shopping effort
EmoticonEmoticon